The study is based on a survey of 2, U. Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew's online dating study. Call it the Tinder factor: Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and " game-ified way of engaging with other people.
Cost Comparison: Internet Dating Sites
Online dating is a big market. Here in the U. Match, whose portfolio includes OkCupid, Tinder and Match. Investors are interested in the market's potential: Still, despite the increasing popularity of online dating, concerns remain over the industry's ability to generate a profit.
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The biggest issue is that, when the apps work and people find partners, they stop using the service. As a result, dating apps must be adept at acquiring new customers. Unfortunately, as the Wall Street Journal points out , most dating apps don't experience the same meteoric rise that Grindr and Tinder have, and users generally don't recommend the latest apps to their friends.
Match's first quarterly earnings illustrate the potential hurdles within the online dating industry.
In The Dating Marketplace It's Actually MEN Who Are The Problem - The Blackdragon Blog
Following the earnings report, Barclays downgraded the stock, and both JPMorgan and Merrill Lynch lowered their price targets. Keeping these challenges in mind as well as the industry's growth , let's take a look at what analysts expect to see from online dating companies when they next report earnings. Analysts provide estimates for various aspects of a company's operations, including its net income, earnings per share and revenue.
The consensus estimate, which is the average of the provided figures, is then used as a benchmark come earnings season.
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If a company surpasses estimates, that's a positive earnings surprise and can boost a stock. On the other hand, missing estimates is a negative earnings surprise and can tank a stock. Below is a list of online dating stocks and analyst estimates for their next quarterly earnings and revenue.
Operates an online dating platform in the People's Republic of China. Provides online personals services in the United States and internationally.
It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see. Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition. The ad also asks a question another effective strategy to test in your ads and has a clear call to action that offers the benefit of seeing Pics and Profiles for free.
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No fancy header at the top. Average ad position is something worth testing in AdWords. Being in the 1 or 2 spot may not be the most profitable spot for you.
The ad is fairly straight forward and, like Match. At first glance above the fold, their landing page is similar to Match.mail2.mccurdycandler.com/53.php
Looking for Love Online: Marketing Lessons from the Top Online Dating Sites
If you scroll under the form, there actually is a lot of copy on the page. The copy lays out the main sales arguments for using eHarmony. This site, like consumer-rankings. Their ad has many of the same things we talked about in the consumer-rankings. And, the landing page has a similar layout as well. The focus is mostly on the table that compares the various dating sites with links to the sites.
But overall, the ads and landing pages of these two comparison sites are very similar. What stood out to you about the ads and landing pages for these sites? Share your thoughts in the comment section below.
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